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Southwest Rapid Rewards Priority Credit Card

Updated July 2026 · 6 min read
Quick verdict

The Southwest Rapid Rewards Priority is Southwest's top personal card. The $229 fee is offset by 7,500 anniversary points, preferred seat selection at booking, free first checked bag for you and up to 8 companions, and a 10% annual flight discount. All points count toward the Companion Pass.

7
☆☆☆☆☆
★★★★★
Chase - Airline Card
The Priority card's key differentiator from the mid-tier Premier is preferred seat selection at booking and unlimited Extra Legroom upgrades within 48 hours. Free bags for up to 8 companions is especially valuable for families. All points -- including the 90,000-point welcome offer -- count toward the 135,000-point Companion Pass threshold.
Disclosure: This post may contain affiliate links. If you apply for a credit card through our links, we may receive a commission from the issuer at no additional cost to you. We maintain editorial integrity; all opinions expressed are our own and are not provided or influenced by the card issuers. For more information, please see our Financial & Affiliate Disclaimer.

Pros & cons

Pros
  • 90,000-point welcome offer counts toward Companion Pass qualification
  • Free first checked bag for you and up to 8 companions
  • Preferred seat selection at time of booking for up to 8 passengers
  • Unlimited Extra Legroom upgrades within 48 hours when available
  • 7,500 anniversary points each year
  • 10% flight discount code annually
  • 2,500 TQPs per $5,000 toward A-List status
Cons
  • $229 annual fee is highest in the Southwest personal lineup
  • No lounge access -- Southwest does not have branded lounges
  • Points locked to Southwest Rapid Rewards and do not transfer to other airlines
  • 10% flight discount is one code per year
  • Southwest now charges for checked bags unless you have this card or higher fare classes

Who this card is for

✓ Good fit

Frequent Southwest flyers working toward the Companion Pass who need 135,000 points in a calendar year

✓ Good fit

Families who benefit from free bags for up to 8 companions

✓ Good fit

Travelers who want preferred seating at booking rather than the 48-hour window

✓ Good fit

A-List status chasers who earn TQPs through card spend

✕ Skip it

Occasional Southwest travelers who fly fewer than 4-6 times per year

✕ Skip it

Those who never travel with companions

✕ Skip it

Travelers who prioritize lounge access

Earning rates

4X
Points on all Southwest Airlines eligible purchases including flights, inflight purchases, and Southwest gift cards.
2X
Points on gas stations and dining at restaurants.
1X
Points on all other purchases.

Benefits breakdown

The Priority earns most on Southwest and delivers preferred boarding and seating for the cardholder and up to 8 companions -- especially valuable for group and family travel.

Free First Checked Bag
For you and up to 8 companions on the same reservation. Worth $35 per person per one-way flight.
Varies
7,500 Anniversary Points
Deposited each year. Worth approximately $94-$113 in Rapid Rewards value.
$94
10% Annual Flight Discount
One promotional code per anniversary year for 10% off a Southwest flight (excluding Basic fare).
Varies
Preferred Seat Selection
Select a seat at booking for up to 8 passengers. Not limited to the 48-hour window.
Perk
Extra Legroom Upgrades
Unlimited upgrades to extra legroom seats within 48 hours before departure when available, at no charge, for up to 8 passengers.
Perk
Group 5 Boarding
Early boarding in Group 5 for you and up to 8 companions.
Perk
2,500 TQPs per $5,000 Spend
Tier Qualifying Points toward A-List status for every $5,000 in annual card purchases.
Status
Estimated value 390
After 229 fee ~$161 net

What to look out for

No Companion Pass Guarantee

The 90,000 welcome offer plus typical annual spending gets close to the 135,000-point Companion Pass threshold but does not guarantee it. Track progress in the Southwest app.

Southwest Now Charges for Bags

Since May 2025, Southwest charges for bags. This card restores the free bag benefit only for cardholders.

Annual Fee Increased

The Priority fee rose from $149 to $229 in 2025. Ensure benefits exceed the fee before renewing.

Our take

The Priority card is the right Southwest card for most loyal flyers. Free bags for 8 companions can save a family of four over $400 on a round trip. The preferred seating benefit at booking -- not just 48 hours out -- makes a meaningful difference in securing better seats. All points toward Companion Pass is the key for couples who travel together. See our airline strategy guide at pointstopictures.com.
The 90,000-point offer is above the standard 60,000-point offer. Southwest points are worth approximately 1.25-1.5 cents each, making this bonus worth $1,125-$1,350. All 90,000 points count toward the 135,000-point Companion Pass threshold. See our Chase card overview for how the Priority fits into a broader Chase strategy.
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Sid

I'm Sid, the traveler behind this site. My journey started as a simple "back-up plan" to help pay for expensive personal travel. I realized that with the right strategy, this hobby scales incredibly well. Since then, I have earned and spent over 15 million miles across nearly every major global loyalty program. This blog is where I share what I've learned about this hobby (and ramble a bit), hoping it will also help you travel and see the world. Learn more about me. Want to get in touch? Drop me a line.

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